FOCUS Brings Freedom: Reflecting on my Ideal Client Avatar

Only once you get crystal clear on your ideal client can you truly rock your growth.

After 29 years in business, and a personal quantum leap at age 50, I’ve been given the gift of intuition and appreciate how God has me serving the world in a bigger way as a speaker, success coach and now author of 2 books. I am blessed to grow my Rock On Success tribe by referral.  Life is good. I am humbled and truly grateful.

As I’m on-boarding another team member, it was time to again reflect on my client avatar. I thought it would be fun to share the details as an example of how well you deserve to know your best clients: understand who they are are people, what drives them and how you can help them achieve their dreams.

I attract wonder women (and super men), midlife professionals ages 40-65. They often seek help for themselves or hire speakers to motivate and inspire their team to excel rekindle their happiness in their career.

My peeps are a 50/50 split among successful singles vs married with teen/adult kids. They are the “Sandwich Generation” juggling the demands of career, caring for multiple generations of their family (aging parents, siblings, kids even grand kids).  Her family dynamic is shifting (perhaps about to become an empty nester) so her time demands are shifting. She feels hollow, frustrated, overwhelmed. She aches to feel more fulfilled but is not sure where to focus or how to get there. She’s definitely a go-giver who has a passion for her industry and favorite charity, yet wishes she knew how best to grow her team and her passion project.

She drives a luxury SUV, appreciates unique jewelry, worships her salon team and shops online. She busy and doesn’t watch live TV but sometimes binge watches her favorite shows on Netflix late into the evening. Boy, she’d give anything for a good night’s sleep.

She loves animals, travel (and wishes she could do more), drinks wine, wishes she played more golf or some other hobby because knows she deserves to have more fun. She realizes the value of networking on and off the golf course. Podcasts and webinars on demand rock, and she can’t wait for a luxury retreat to reset her goals and soothe her soul. (Hint, details to follow soon on!) 

Folks love to be around her, she has many forever friends but wishes she saw them more often. She is exhausted, in total overwhelm, suffering with midlife hormones, secretly angry at her body for betraying her and not as happy in her own skin as she once was. It feels like there’s no “me time” and she neglects herself with the excuse of work or putting others first. She knows she deserves better and it’s time to start putting herself first again and setting better priorities. She’ll buy that Fitbit and new sneakers but needs a push to take her lunch time walk or wake up super early for the gym…that is, until she gets into her better groove and realizes how much better she’s feeling.

She’s truly a rock star

She’s truly a rock star and has won awards and accolades in her career, but at times she gets resentful that it is not easy to be as successful as she used to be. She’s working harder than ever with fewer resources and knows there must be a better way.

She’s ready to stop working harder and start working much smarter. She’s secretly jealous of her friends who enjoy a “laptop lifestyle” vs being chained to a desk or perhaps answering to a 30 year-old who suddenly has influential power in her career path but no respect for her experience. Whether she remains in her j-o-b but wants to emerge as a stronger leader (or is planning to break out on her own) something has to change NOW.

The genie is out of the bottle and she cannot stuff her dreams back inside.

Many are about to retire (or thought they could but now realizes with this economy and 50 more good years ahead of her, that is not an option). She has that gnawing feeling “there must be more to life than this” and is not sure what to do as she prepares to pivot into her next career and family phase. She worries that her family and friends thinks she’s crazy. She craves a safe haven to think out loud, share ideas and figure out her next best moves to find a productive and fulfilling life. She’s “hit the wall” and needs to pull herself out of the hole she’s in. She is driven to finally figure out what is her legacy and implement an action plan to support her dream.

She is ready to create a “plan B” and monetize her genius, create multiple revenue streams and serve more people with her best gifts to the world. She craves a better lifestyle that includes better health, more wealth and the time freedom to enjoy them.

She deserves to love her life again, get paid well to pursue her passion and enjoy jumping out of bed in the morning to rock her day!

I solve these challenges and empower these wonder women to rock their business AND their life…if you know someone who feels this way, we deserve to talk. I can help you embrace all five facets of a brilliant life: family, fun, fitness, better finances and a fabulous career. It’s why I love jumping out of bed in the morning every day 😉

Who do you know that fits this description and is ready to break out of old patterns to rock their business and their life?

My gift is celebrating 29 years in business by tithing 29 1:1 coaching sessions, 29 minutes each, to 29 amazing wonder women or super men who need help with FOCUS and smart next best moves. Perhaps we can help you get crystal clear on your ideal clients. No selling, not a pitch fest. Your only requirement is that you answer a few quick questions to help me prepare for the call, and to please give back and help someone else with YOUR gifts…share this link or schedule the free session here: www.rockonsuccess.com/discover

Blessings,

Pat

[50 ROCKS: PLAYS GOLF] GOLF can ROCK your Leadership…so STOP getting left behind, Get in the Game!

Welcome to another installment of my popular blog, 50 ROCKS: Life Lessons for Success.

Golf has changed my life, and I wish I’d learned how to get involved at age 4 or 5 instead of age 45. But it’s never to late to learn secrets to success from my rear view mirror.

6 Golden Nuggets:

✔ CAREER: Stop getting left behind: Hear how golf skyrocketed my success at age 45…and how it can rock your world forever, too!

✔ CONNECT: Learn about secrets to rock your networking to grow lifelong relationships.

✔ COLLABORATE: How golf, fitness and business professionals can work together to make a HUGE impact on YOU, your business and your TEAM.

✔ CONFIDENCE:  Learn how the nuances of golf etiquette, proper attire and getting comfortable with golf jargon help even BEFORE you play well.

✔ CHARITY: Learn why golf brings over $4 BILLION to charities and non-profits in the US each year…and how to grow support your favorite group, too.

✔ COMMIT TO YOUR SUCCESS: Schedule time to plan and implement a strategy that reflects YOUR top priorities…Make time for what is most important!

How has golf impacted your life? If not yet, what are you waiting for? I’m happy to help you rock your leadership on and off the golf course. Let’s chat, the call is free. CLICK HERE to schedule.

Rock your day,

Pat

[50 ROCKS: STRONG] Dial up your Strengths to Make Amazing Things Happen!

Welcome to another installment of my blog series, 50 ROCKS: Life Lessons for Success

Know what talents make you special so others can, too. 

Wouldn’t it be wonderful if we could stop dwelling on what is NOT working so well and start focusing more on how to dial up our strengths? After all, Gallup research tells us that when folks show an inherent talent (meaning, their natural capacity to excel in any one facet of their work) they are happier, more fulfilled and more successful.

In a team setting, our natural capacity for excellence in a role results in greater efficiency and productivity. Using selection science, Gallup research helps us map success potential greater than just our personality: it reflects factors such as our attitudes, motives, cognition and values. It’s no wonder we’re now working with the talented @SaraNunez and incorporating Gallup StrengthFinder assessments into the proven Rock On Success coaching system.

History shows that successful people respond differently than less successful people. Imagine having your own version of a crystal ball, understanding the typical characteristics of the most successful people in a given role and predict whether you (or a candidate if you’re the hiring manager) were a great fit?

Wouldn’t life become easier and more fun if you focus on what comes more naturally to you? 

For example, we can now predict where you were more likely to naturally and consistently behave in ways that lead to excellence in the role. Wouldn’t you love to truly appreciate where and how you rock in the context of potential new business relationships? Then learn exactly how to apply those strengths to excel over the next 90 days when you follow a smart plan? (HINT: we can help, click here to learn more.)

For example, through the StrengthFinder, I was blown away by how accurately it described my own top talents. Among my top 5, the assessment reinforced my gift for individualization. 

How can you apply your strengths to improve your performance and grow your list of happy clients or colleagues? 

As a coach, folks like me grow impatient with generalizations or “types” as seen in some old-school personality measurements. Rather, we highlight folks’ unique talents and abilities by observing results along with how they act, their motivation and how they build relationships. Success coaching is not a “one size fits all” model. While others tout “hands off” leadership, my mastermind group members thrive thanks to individual attention. It’s not for everyone, but my peeps crave and appreciate this level of service.

As a motivational speaker and trainer, it’s also why I think on my feet and don’t give “canned” lectures filled with boring slides. Rather, I strive to know their audience and clarify their goals so that we make the very best use of our time together. I cater to their needs and address challenges head-on. Folks engage. They know that I care and am here for them.

When you avoid labels and are a keen observer of individuals, you can draw out people’s strengths and help them discover the very best in themselves. 

As a business owner, appreciating individualization also comes in quite handy as I interview collaborators to grow my team. After all, we don’t seek carbon copies of ourselves but rather a complementary mix of talents to take the lead in varied elements of our success formula.

Once you can identify your top strengths, the secret sauce lies in knowing how to leverage your unique gifts to start attracting more of your ideal clients and collaborators.

What are your top strengths and how do you apply them in your work-life integration? How have they evolved over the years (and how can you apply them in the next phase of your career)? Please share your thoughts below, thanks!

Pat & Sara

PS: As part of Business Boomers’ 29th anniversary celebration, we’re tithing 29 coaching sessions, 29 minutes each, to 29 lucky go-givers who need a dose of wisdom to best rock their business and their life. Only 8 spots remain. Schedule your call or share this link with a friend who needs help. No pitch, no selling. We will help you find FOCUS and next best step, guaranteeing you’ll leave the call with more energy and enthusiasm for your future. Your only “fee” is to please pass along the good karma and do something nice for someone else. www.rockonsuccess.com/discover