FOCUS Brings Freedom: Reflecting on my Ideal Client Avatar

FOCUS Brings Freedom: Reflecting on my Ideal Client Avatar

Only once you get crystal clear on your ideal client can you truly rock your growth.

After 29 years in business, and a personal quantum leap at age 50, I’ve been given the gift of intuition and appreciate how God has me serving the world in a bigger way as a speaker, success coach and now author of 2 books. I am blessed to grow my Rock On Success tribe by referral.  Life is good. I am humbled and truly grateful.

As I’m on-boarding another team member, it was time to again reflect on my client avatar. I thought it would be fun to share the details as an example of how well you deserve to know your best clients: understand who they are are people, what drives them and how you can help them achieve their dreams.

I attract wonder women (and super men), midlife professionals ages 40-65. They often seek help for themselves or hire speakers to motivate and inspire their team to excel rekindle their happiness in their career.

My peeps are a 50/50 split among successful singles vs married with teen/adult kids. They are the “Sandwich Generation” juggling the demands of career, caring for multiple generations of their family (aging parents, siblings, kids even grand kids).  Her family dynamic is shifting (perhaps about to become an empty nester) so her time demands are shifting. She feels hollow, frustrated, overwhelmed. She aches to feel more fulfilled but is not sure where to focus or how to get there. She’s definitely a go-giver who has a passion for her industry and favorite charity, yet wishes she knew how best to grow her team and her passion project.

She drives a luxury SUV, appreciates unique jewelry, worships her salon team and shops online. She busy and doesn’t watch live TV but sometimes binge watches her favorite shows on Netflix late into the evening. Boy, she’d give anything for a good night’s sleep.

She loves animals, travel (and wishes she could do more), drinks wine, wishes she played more golf or some other hobby because knows she deserves to have more fun. She realizes the value of networking on and off the golf course. Podcasts and webinars on demand rock, and she can’t wait for a luxury retreat to reset her goals and soothe her soul. (Hint, details to follow soon on!) 

Folks love to be around her, she has many forever friends but wishes she saw them more often. She is exhausted, in total overwhelm, suffering with midlife hormones, secretly angry at her body for betraying her and not as happy in her own skin as she once was. It feels like there’s no “me time” and she neglects herself with the excuse of work or putting others first. She knows she deserves better and it’s time to start putting herself first again and setting better priorities. She’ll buy that Fitbit and new sneakers but needs a push to take her lunch time walk or wake up super early for the gym…that is, until she gets into her better groove and realizes how much better she’s feeling.

She’s truly a rock star

She’s truly a rock star and has won awards and accolades in her career, but at times she gets resentful that it is not easy to be as successful as she used to be. She’s working harder than ever with fewer resources and knows there must be a better way.

She’s ready to stop working harder and start working much smarter. She’s secretly jealous of her friends who enjoy a “laptop lifestyle” vs being chained to a desk or perhaps answering to a 30 year-old who suddenly has influential power in her career path but no respect for her experience. Whether she remains in her j-o-b but wants to emerge as a stronger leader (or is planning to break out on her own) something has to change NOW.

The genie is out of the bottle and she cannot stuff her dreams back inside.

Many are about to retire (or thought they could but now realizes with this economy and 50 more good years ahead of her, that is not an option). She has that gnawing feeling “there must be more to life than this” and is not sure what to do as she prepares to pivot into her next career and family phase. She worries that her family and friends thinks she’s crazy. She craves a safe haven to think out loud, share ideas and figure out her next best moves to find a productive and fulfilling life. She’s “hit the wall” and needs to pull herself out of the hole she’s in. She is driven to finally figure out what is her legacy and implement an action plan to support her dream.

She is ready to create a “plan B” and monetize her genius, create multiple revenue streams and serve more people with her best gifts to the world. She craves a better lifestyle that includes better health, more wealth and the time freedom to enjoy them.

She deserves to love her life again, get paid well to pursue her passion and enjoy jumping out of bed in the morning to rock her day!

I solve these challenges and empower these wonder women to rock their business AND their life…if you know someone who feels this way, we deserve to talk. I can help you embrace all five facets of a brilliant life: family, fun, fitness, better finances and a fabulous career. It’s why I love jumping out of bed in the morning every day 😉

Who do you know that fits this description and is ready to break out of old patterns to rock their business and their life?

My gift is celebrating 29 years in business by tithing 29 1:1 coaching sessions, 29 minutes each, to 29 amazing wonder women or super men who need help with FOCUS and smart next best moves. Perhaps we can help you get crystal clear on your ideal clients. No selling, not a pitch fest. Your only requirement is that you answer a few quick questions to help me prepare for the call, and to please give back and help someone else with YOUR gifts…share this link or schedule the free session here:



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